Orora Visual Announces the Launch of its New, Dedicated Horticulture Website
[PRESS RELEASE: Mesquite, TX – July 10, 2022]
Orora Visual is pleased to reveal the rebranding of its Horticultural services division: now named Orora Visual Horticulture. The rebrand includes a new, dedicated website focused on horticulture marketing solutions and visual communication needs specific to growers, lawn and garden retailers, and live goods brands throughout North America.
www.OroraVisualHorticulture.com (or www.OVHort.com for simplicity)
Orora Visual has served the horticulture industry with innovative plant packaging and point-of-purchase solutions for 65 years. Throughout its deep history, the entity has been known among its peers and partners by many different names. Its origin began in 1957 as “Horticulture Printers”.
Orora’s Horticulture division is now under the helm of Ken Fisher, Horticulture General Manager. Ken is supported by a team of experts with extensive professional experience, education, and certifications within the horticulture industry. Roles include consumer researchers, curators of a vast library of over 75,000 plants, and horticulture copywriters.
“As we have evolved over the years, it’s important that we communicate a united front and eliminate any confusion among our customers and the horticulture community as to who we are today, what we bring to the table, and what makes us different as a horticulture marketing supply chain provider,” said Fisher.
The website emphasizes Orora Visual’s full suite of retail marketing solutions including creative services, plant identification, in-store POP/POS, retail products and labels, and a new online Tag Ordering Platform (TOP) backed by the extensive printing and fulfillment power of Orora Visual.
“The dedicated website is designed for an improved user experience that better resonates with our horticulture audience, tells our story, and communicates the value of doing business with Orora Visual,” said Maureen Gumbert, Marketing Director. “This includes making it easy for our target audience to navigate the site, locate, and absorb relevant information to help them succeed at the retail level,” Gumbert added.
Orora Visual Horticulture will be revealing its new branding at Cultivate 22’ in Columbus, Ohio, July 16-19 in Booth # 3447.
About Orora Visual ~ Experts in Visual Communication
Orora has a long history of supporting brand marketers’ needs to navigate the intricate path-to-purchase, increase brand awareness, influence purchase decisions, and drive sales. Serving retail brands, consumer brands, horticulture retailers and growers, and trade associations with every aspect of their local and national campaign roll-outs: Print, Finishing, POP Displays, Packaging, Creative Services, Fulfillment, and Distribution. www.OroraVisual.com